Our new logo
- Công ty nạp tiền to explore how the new brand story can best be told from your unit’s perspective.
When can we start using the new logo?
The new logo is available for download in the Resources section of this page. Please consult the new Brand Guidelines for how best to implement the logo into your materials. Contact the Marketing Communications Office with any questions.
What will happen to the wayfinding signage across campus?
The new visual identity will be applied and integrated in the new wayfinding system that has already been planned for our campuses.
Are brown and gold still the UM's official colours? Has the UM's tone of brown changed? Are the blues now a part of the UM’s official colours?
Yes. Brown and gold are still the official U of M colours. However, the shade of the brown has changed. The two new blues that make up the sky element in the logo are also now part of the University’s secondary colour palette. Please see the Brand GuidelinesCông ty nạp tiền for the full updated colour palette.
Does the new visual identity meet accessibility requirements?
Công ty nạp tiềnAccessibility has been a key consideration throughout the visual identity development process to ensure we are meeting the needs of our community. There will be direction within the Visual Identity Guidelines that notes how the new identity can be applied accessibly.
Are we still trailblazers, innovators and visionaries? What happens to our old branded materials with the brand tenets on them?
The 'I am a trailblazerCông ty nạp tiền' brand provided the foundation for our new brand position to build on. It is now time to start telling a new story about ourselves. One that positions the University of Manitoba as a welcoming and inclusive community uniquely strengthened by Indigenous knowledge and perspectives. This story will provide a new way to talk about ourselves and we encourage our entire community to embrace it.
Can I create my own clothing and merchandise with the new logo?
Anyone wishing to order clothing or merchandise should work directly with The BookStore and in consultation with the Marketing Communications Office. Please contact the communications officer in your faculty or unit to start the process.
How long is the transition period to the new brand and visual identity expected to take?
Công ty nạp tiềnThe transition to the new brand and visual identity is expected to take one to two years. Units are encouraged to use up their existing materials during this time wherever possible.
Who should I talk to about updating my area’s materials? Who should I contact if I have any questions?
Please connect with the communications officer in your faculty or unit. If you don’t have a communications officer please contact the Marketing Communications Office.
